Static site - A static site
is one that just uses basic images, text and hyperlinks to
connect the pages together. The site that is produced is the
one that the end user (customer) see's and it does not have
any dynamic content whatsoever.
Dynamic content - Dynamic
content is content that may change over a period of time or
dependent on the user viewing the page. Examples would be
'page counters', 'date or time displays' and personalized
content such as the user name displayed to welcome them back.
Shopping carts - Shopping
carts are a means by which goods can be purchased on-line.
These can vary from a basic list of goods for sale which can
be selected and then sent to you for processing in house,
through to real time credit/debit card authorization and purchasing.
Database integration - Database
integration allows you to maintain a list of customers (subject
to data protection regulations), goods, descriptions etc,
and combined with a dynamic web site gives you total flexibility
in the content of the site.
Site content can be 'template' based and
the content drawn from the database. Updating the content
in the database then automatically updates the content in
the web site.
SEO (Search Engine Optimisation) - We create all our sites to be search engine frendly. By that we mean that all the pages will be written in such a way as to optimise the chances of your website appearing near the top of the search engines. There is no 'magic formula' that can be used to ensure that you get a top 10 position, but there are certain ways of presenting the information you have so that the search engines will rate you above your competitors. This of course depends on the amount of competition you have, (just do a search for information you would find on your site and see how many pages the search engine comes back with). Why no take a look at this full and frank article on ranking highly on the Google search engine.